That Green NBA - TrueHoop By Henry Abbott - ESPN: "I am glad to see the NBA coming (later than just about any corporation) to the idea that the environment matters.
I'm sorry that it comes with more different uniforms. Honestly, these days, across a crowded sports bar, I don't know how any casual can tell which teams are playing. The Nuggets at home, in green? And 'Melo doesn't even have his distinctive hair anymore?
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I'm not saying the NBA doesn't care. I'm certain smart people are figuring out ways to make all that better, and sooner or later sustainable approaches will be in place.
I'm sorry that it comes with more different uniforms. Honestly, these days, across a crowded sports bar, I don't know how any casual can tell which teams are playing. The Nuggets at home, in green? And 'Melo doesn't even have his distinctive hair anymore?
I'm not saying the NBA doesn't care. I'm certain smart people are figuring out ways to make all that better, and sooner or later sustainable approaches will be in place.
But what seems a little weird is the tone of this campaign is that the NBA is giving us tips about how to be more environmentally responsible? The NBA, which still glamourizes people tooling around in Hummers and Escalades, and has players changing uniforms every time they get sweaty, is telling us to carpool and spot-treat our stains?"
