Carl Pope: Taking the Initiative - Sierra Club: "JP Morgan, for example, decided to get ahead of the curve, and adopted 'sweeping guidelines that restrict its lending and underwriting practices for industrial projects that are likely to have an environmental impact.' (The Wall Street Journal) The company became the third major bank to adopt such green guidelines, but it went beyond its competitors in agreeing to lobby the U.S. government in favor of reducing greenhouse pollution. The Journal said 'a shift in tactics by the environmental movement is paying off.'"