TIME.com: What About Gross National Happiness?: "King Wangchucks idea that public policy should be more closely tied to wellbeing how people feel about their lives is catching on. There is a growing interest in some policymaking circles in looking at these measures, says Richard Easterlin, economics professor at the University of Southern California. We have been misguided in dismissing what people say about how happy they are and simply assuming that if they are consuming more apples and buying more cars they are better off. There are efforts to devise a new economic index that would measure wellbeing gauged by things like satisfaction with personal relationships, employment, and meaning and purpose in life, as well as, for example, the extent new drugs and technology improve standards of living. "