Good evening as we head into this weekend.
I have heard about these polls and the declining numbers and I will speculate about a theory that I have read about (I wish I could remember the author or where I saw it) and I hope it is happening now. It is this: that ignorance and/or passivity has been recently used as a type of currency and it is beginning to be all spent up.
Let’s look at this in a real world example that has happened and is still happening now, with enterprise software. At the beginning with companies such as Oracle they would sell you a dream, a framework of a thought on a developers table, but they sold it as a current product. People bought it because it was all they had and at the time it was the only solution.
Unfortunately it didn’t stop there. These same companies kept selling ‘future visions’ as current product functionality and kept damaging their credibility. Now, you see ads on TV making fun of these very same software companies and their sales tactics (remember the cut-out slipping under the door?).
What has happened now? These enterprise companies’s credibility has been used up. Enterprise customers no longer believe or buy based on what they hear from the seller, but what they research in their own right through networking and reference requests and analyst papers. They have become smarter about their own interests and how to achieve them.
Are individuals starting to become as smart as enterprise customers? Has their passivity been spent?
I have heard about these polls and the declining numbers and I will speculate about a theory that I have read about (I wish I could remember the author or where I saw it) and I hope it is happening now. It is this: that ignorance and/or passivity has been recently used as a type of currency and it is beginning to be all spent up.
Let’s look at this in a real world example that has happened and is still happening now, with enterprise software. At the beginning with companies such as Oracle they would sell you a dream, a framework of a thought on a developers table, but they sold it as a current product. People bought it because it was all they had and at the time it was the only solution.
Unfortunately it didn’t stop there. These same companies kept selling ‘future visions’ as current product functionality and kept damaging their credibility. Now, you see ads on TV making fun of these very same software companies and their sales tactics (remember the cut-out slipping under the door?).
What has happened now? These enterprise companies’s credibility has been used up. Enterprise customers no longer believe or buy based on what they hear from the seller, but what they research in their own right through networking and reference requests and analyst papers. They have become smarter about their own interests and how to achieve them.
Are individuals starting to become as smart as enterprise customers? Has their passivity been spent?
