The New York Times > Opinion > Editorial: A Spoonful of Sugar: "In tomorrow's State of the Union speech, President Bush will no doubt escalate his campaign to replace Social Security with private retirement accounts. We don't know exactly what he'll say, but we're willing to bet that he won't say 'private accounts,' even though privatization is exactly what he's calling for, and exactly how he and other administration officials have described their scheme hundreds of times before. But the polls and focus groups that Mr. Bush says he ignores show that the public doesn't like to hear the word 'private' when the topic is Social Security. So the administration now scrupulously uses the label 'personal accounts,' and in a 104-page book on selling the plan, it urges Congressional Republicans to do the same. "